Eric Siu breaks down five platforms to grow an audience for free: YouTube Shorts, Facebook fan pages, LinkedIn, TikTok, and Instagram Reels. He points to a LinkedIn post that got 300,000 views and 8,000 likes as proof organic reach still works. The window won't stay open forever.
Here's how you grow a massive audience without spending a dime on ads. Social platforms have a very finite amount of time where organic reach is strong, so you have a chance to attack these 5 platforms before organic reach gets smaller. Number 1 would be YouTube Shorts. YouTube Shorts makes a lot of sense. It's a short-form content platform for YouTube. YouTube is the 2nd largest search engine in the world, and they're very favored right now. Number 2 would be Facebook fan pages. Believe it or not, Facebook fan pages are back. Organic reach is back. Not dead. Number 3, LinkedIn. Here's an example of a post I did on LinkedIn that got over 8,000 likes on it and over 300,000 views on it, so 300,000 impressions on it. Number 4 would be TikTok. Organic reach is strong there. Number 5 would be Instagram Reels because they are trying to compete with TikTok. Number 1, 4, and 5, they're all trying to compete with each other right now for market share, but use all of them. Take advantage of the organic reach while you can. So
