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Eric Siu breaks audience-building into three vectors: size, trust, and frequency. He calls it an equation where trust matters as much as reach, and an audience is just relationships scaled up.
Eric Siu breaks audience-building into three vectors: size, trust, and frequency. He calls it an equation where trust matters as much as reach, and an audience is just relationships scaled up.
You wanna think about building an audience as an equation of trust. You wanna think along 3 different vectors, which is how big is your audience, how much do they trust you, and then how often are they seeing what you're sharing? If you can increase all 3 of those, then you really end up building an audience that is not just a lot of people know your name, but actually is having a relationship. An audience is relationships at scale.
