Eric Siu explains how to scale an agency into a generational business, a process that takes 10 to 30 years to reach roughly $100M. He stresses strong marketing to drive leads, hiring high-quality people who bring their own clients, and protecting yourself from burnout.
If you want to build something generational, I'm not saying everyone has to do this, but if you want to build to like $100 million, it takes 10, 20, 30 years to do that. What ends up happening is the agency people, because it seems tough in the moment, right? It's like there's so many fires you're putting out. It's a people business. There's people are complex, blah, blah, blah. If you end up hiring good people to help you manage the business, you're not necessarily stressed all the time. Then you're able to continue to scale the thing. I think what happens is most people are just like, I just want to sell the thing and move on because they get burnt out too quickly. But the move to not get burnt out is to be really good with your marketing on the agency side so you drive leads. And then after you do that, then you just make sure you innovate and then you hire really good people. Easier said than done, right? But if you hire really good people, especially in the agency world, they usually come with a book of business and they usually come with people that they know. You recruit those people and you keep doing it like a real-life pyramid scheme or multi-level marketing. Like, here it is, right? That's what it is.
