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Eric Siu walks through how agencies grow from nothing to a million dollars. Most start with small local clients, hit a ceiling around $1M, then either scale to enterprise work or stay put.

Eric Siu walks through how agencies grow from nothing to a million dollars. Most start with small local clients, hit a ceiling around $1M, then either scale to enterprise work or stay put.
Even if you're like a 9-figure agency or you want to get there, most of them start off as a $1 million agency or zero and you do the stuff that $1 million agencies do and then you eventually transition into what the agencies that are 10 plus. Most would just stick with it. Yeah, but they transition. It's not like, you know, they start off serving enterprise from day one. A lot of them serve mom-and-pop clients and work their way up.