How to capitalize on the future of SEO.

Eric Siu argues SEO now means search everything optimization, not just Google. Target TikTok, Amazon, and YouTube with a long-term investor mindset as traditional marketing gets harder.
Chapters
The one thing I'll say about SEO today is it's not just search engine optimization, it's more search everything optimization, right? So I see people's behavior, like, you know, maybe Gen Z people are just using TikTok to search, people are using Amazon to search. YouTube's the second largest search engine in the world, right? You have to think about attacking different channels, and that's just how the game works today. And that's a good thing, right? Marketing is getting harder again, and that's actually an opportunity for you because it's a blue ocean again. So, you know, I mean, look, you look at a lot of people here. You look at, let's see, Robert Kiyosaki's built the brand. Ken's built the brand as well. George Gammon's built the brand. That's, that's how I met him, right? Because I watch his YouTube videos. And so at the end of the day, if these people can do it, we're all human, right? You can do the same thing too. But a lot of people don't touch this stuff because it's too complicated, because it takes too long. But the good news about SEO is it forces you to think like a long-term investor. That's the good thing about it.










