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Eric Siu breaks down how Ben Horowitz and Marc Andreessen control their narrative across podcasts and YouTube, then explains why he shifted from SEO as traffic dried up. The lesson: own multiple channels or lose control of your story.
Eric Siu breaks down how Ben Horowitz and Marc Andreessen control their narrative across podcasts and YouTube, then explains why he shifted from SEO as traffic dried up. The lesson: own multiple channels or lose control of your story.
I was actually listening to a podcast where Ben Horowitz and Marc Andreessen were talking about the new media model that they have, where they get to control the narrative. And they have multiple podcasts going on. They have like multiple YouTube channels. They've really kind of mastered the media game, not just for themselves, but also for their portfolio companies as well. But that's a good example of a company adapting, because part of the reason why they did it was because they were getting attacked all the time by like the Wall Street Journal or the New York Times. They realized that the internet has changed and you want to be able to own the conversation. And that's what they have done, right? I think that's the name of the game here. Like, don't get me wrong, like Neil and I first started in SEO. And when we look at this, it's like, yeah, it sucks. Our traffic has declined. I don't know if we've declined 90%. 97%. We definitely haven't, but we've also adapted to kind of appear on, on other channels. If you want more insights like this on AI marketing and business, follow to learn more.
