Eric Siu explains how to build a memorable personal brand by weaving your background into your narrative. He uses examples like Gary Vaynerchuk's immigrant story and the New York grind to show how where you're from becomes part of what people remember about you.
Where you're born and where you choose to live, it creates an impression on people immediately. What is your impression of somebody who lives in New York? Hustle. Some might say rude, fast talking, direct. Those things do say something about you. And it's important for you to understand that because you can use that as part of your narrative. Gary Vaynerchuk does this pretty masterfully. I'm from the former Soviet Union, Belarus. You already have certain ideas, right? And I'm gonna just work like an animal and just grind, grind, grind because that's the immigrant story. And so think about how you can weave the story as a cast member in your brand.
