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Eric Siu explains how to execute marketing tactics using first principles, so you avoid generic results. He uses event booths as an example: most companies design them the same way, but thinking from scratch gets you noticed.
Eric Siu explains how to execute marketing tactics using first principles, so you avoid generic results. He uses event booths as an example: most companies design them the same way, but thinking from scratch gets you noticed.
When we look at marketing, we do all the conventional things, but we try to do them in an unconventional way based on like first principles. If you think about an event, if you just have a generic booth, like what do you expect? You're gonna get generic results. Conventional output just produces conventional results.
