Eric Siu argues that specializing in one niche builds trust and credibility faster than being a generalist. He compares it to how people trust specialists like doctors over generalists, and says focusing on one category makes people recognize and rely on your expertise.
Finding your niche. So I didn't believe this in the very beginning. People would say, oh, you need to focus on one category in the beginning. And I was like, well, no, you know, I've worked in all these different categories. Why don't I try 5 or 6 different ones? The problem with that is people like people that specialize. When you go to a doctor, let's say you get your leg injured, are you gonna wanna go to a dentist? Or are you gonna wanna go to an orthodontist or a spine doctor? No, you wanna go to a specialist, right? So that's what it is at the end of the day. You wanna focus in and that way people will know you for something and people will trust that fact that you've done this work. They know that you've been there, done that because history rhymes and past experience It does matter.
