Eric Siu says founders should identify their single highest-ROI skill, like driving traffic and leads, and delegate everything else to co-founders or team members. This lets you focus on what you do best while the business keeps running.
I'm really good at one thing in life, at least in business, and I can do it better than most people. So no one cares if I just do that. And they're like, you just go do that highest efficiency use of your time, highest ROI for the business. Everyone else will take care of everything. And that's what my co-founder did. 'Cause he's like, you're really good at driving traffic and leads better than anyone else out there. Just go do that. That's the hardest part in the business. Without that, there is no business. I'll figure out the rest. That's when delegation works really well. If you don't want to do anything, or do a lot if you're really, really good at just one thing and that thing provides a massive ROI.
