Eric Siu argues luck isn't random but comes from expanding your luck surface area: creating content, writing newsletters, meeting people, seeking new experiences. Personalized cold emails work far better than generic ones. Passive activities like watching TV won't increase luck; only proactive engagement creates opportunities.
How do you get luckier? I mean, there's so many ways to get luckier. You have to expand your luck surface area. That is the key to all of this stuff is choose the path that has the wider and larger luck surface area. And that's by putting yourself out there into the world. You can't get lucky sitting at home watching TV. Doing this podcast, doing your newsletter, all those things. Meeting people, talking to people, experiencing things, sending more cold emails and cold DMs thoughtfully, not just blanket copy and paste. All of those things are great for expanding your luck surface area.
