
Eric Siu walks through three tools to spy on what your competitors are advertising: SimilarWeb, MixRank, and WhatRunsWhere. Each one shows you different angles of their ad strategy so you can steal their best moves.
World changers, it's not always easy to make the right call in your business. That's why we've created Growth Bites by Growth Everywhere, the show where you can ask our host Eric Siu your most burning questions about making a difference while making a living. Here's Eric Siu.
Okay, so I'm going to tell you about 2 tools that can help you find your competitors' advertising or display ads quickly. Unfortunately, you know, to this day I don't know of anything that can, or maybe I haven't tested the tools thoroughly enough, but, you know, can't look at Facebook ads as of now, but hey, looking at Google display ads and seeing, you know, your competitors, what's been working well for them and really you know, it'll help give you some ideas. So, the first tool is called SimilarWeb, and it's one of my favorite tools right now. Not only will it help you find display ads, but it'll find similar websites, you know, hence the name SimilarWeb, to your competitors. It'll find, you know, traffic that's— it'll give you a traffic breakdown in terms of, you know, how much traffic are they getting from search, display, whatever it is exactly, a traffic estimate, which is probably off more often than not. But, you know, it gives you a lot of valuable information that you otherwise couldn't have really figured out on your own, at least, you know, in that quick span of time. So, SimilarWeb is a great one. Another one is called MixRank and it's great for, you know, finding, you know, doing more of the competitive analysis portion. SimilarWeb has a little more, has some more features to it. Actually, I changed my mind. Instead of 2, there's actually 3. There's also another tool called WhatRunsWhere. And this will all be in the show notes, but WhatRunsWhere is basically what it says. It's going to help you find what runs where. So, check out these 3 tools if you're looking for some ideas and really, you know, you're really looking for the ads that have ran for a long time and are still running today because that tells you that that ad is successful. And maybe, you know, your competitor isn't doing anything, maybe somebody else in your, somebody else in a, somewhat in a somewhat similar vertical is doing something, you can take a look at what they're doing too. So it doesn't always have to be your competitors. You can get different ideas from different areas as well. So check these 3 tools out and we'll have it in the show notes too, growtheverywhere.com. And yep, let me know what you think.
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