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Send valuable content that references your conversation, not generic check-ins. Follow up after 3 business days, then 3 days, then 6 days twice, then 14 days twice, then monthly. Keep going until they tell you to stop.
Send valuable content that references your conversation, not generic check-ins. Follow up after 3 business days, then 3 days, then 6 days twice, then 14 days twice, then monthly. Keep going until they tell you to stop.
Your follow-up has to be compelling, right? Because if it's just like 3 days later, hey, just checking in here, 6 days after that, just following up here, 10 days after that, still checking in, that's not compelling. But if you've had a good sales conversation with them, what I like to do is I like to hit them with more content. So if you're producing something that's valuable, it's like, hey, we talked about this a little bit, I just wanted to share this with you, we just put this out. And then A, follow up with them until they tell you to fuck off. B, the cadence you want to follow up is 3 business days, 3 business days, 6 business days, 6 business days, 14, 14, and then it gets longer until it becomes every month.
