How To Fortify Your Mindset During Turbulent Times

Eric Siu talks about building leverage during downturns by documenting content and acquiring media properties when prices drop. He covers cross-platform growth on YouTube, TikTok, Instagram, and others, plus his upcoming book Leveling Up and consulting calls available at singlegrain.com/call.
Chapters
And then, you know, you make do with what you have. So if you guys can hear me, type one into the chat right now. If not, it is all good. Can you guys see me again? Can you guys hear me again? Well, looks like we have one person back. It might be another live feed now. But anyway. All this to say, whoever just joined right now, hello. I just did a live video earlier. I think some people are coming back. Is this the same feed? If you guys can, if this is the same feed, type 1 into the chat right now, just the number 1. I just want to make sure I'm talking to the same group of people. If not, it is all good. But basically what I was saying was, you have to be able to start building your audience right now. If you have nothing, you have no leverage right now. You have to build that leverage. You have to think about, you know, if you're starting out, start documenting, start getting better at that. And then as you build more leverage, let's say your business starts to become more and more successful during downturns like this, you're going to have an opportunity to buy other media properties in your niche that are not doing as well. You can buy them for pennies on the dollar, and then that's going to allow you to build more leverage because what you're looking to do is you're looking to consolidate attention. And then what you're trying to do after that is you're trying to figure out how you can serve the audience, right? And That's when you sell to your audience. You're basically serving them. You're figuring out what they need, right? And what I would say too, why am I doing these live videos? Why is my channel called Leveling Up? Well, it's because I have a book coming out next year called Leveling Up. And that's to build more attention. That's to build a larger audience as well. And that's to build more leverage. And I know for a fact that because my background was a gamer in high school and even in college as well, in elementary school, I'm gonna have a certain subset of people that will be attracted to that. And we'll see how that works out. But I think it should work out just fine because people tend to gravitate towards that. And we kind of go from there, right? So, I think even the lives right now, if you look at my YouTube channel compared to my podcast, it's nothing. Compared to my blog, it's nothing. But I know that I will continue to build the audience. It's gonna compound over time. And look, It's pretty good. We're at 33,000, 35,000 subscribers right now. Hopefully in a year we'll be at 100,000. And then from there it's going to compound 200,000, 300,000, 400,000, 500,000. It'll get bigger and bigger and bigger. And that's the leverage you want to build because today it's such a perfect opportunity. You have Twitch, you have Facebook, you have LinkedIn, you have Instagram, you have YouTube, you have TikTok, you have Snap. You have so many different opportunities to build the audience of your dreams. And podcasts, I consider another social channel as well. And so, I don't think there's no excuse to not get started right now because even when I was trying to save my business, I was trying to, you know, I was trying to get something going at the same time. So guys, I'm going to take off right now, but if you guys want to book a call to grow your consulting business, service provider, or you have a coaching business, I'm actually doing some phone calls right now. I'm opening up my calendar. You can go to singlegrain.com/call, that's C-A-L-L. And I will see you in there. I hope you guys have a good rest of your morning and we'll work out the technical issues. We're trying to make this better and better over time. You can see we even have the Restream air mark like up there. I'm trying to point at it right there. So yeah, that's it for today and hope you guys enjoy.










