Eric Siu walks through email funnel strategy: use multiple lead magnets to capture prospects, drive paid traffic to fill the funnel with fresh contacts, and build trust through repeated touchpoints. He references Neil's approach to growing a large email list.
Most people underestimate how the old stuff still works really well. We're cranking out a lot more lead magnets, planning on driving more paid traffic. You need multiple touchpoints, you need multiple lead magnets, and there's also people at different points in the funnel too. And these things also build more trust at the end of the day. By the way, like Neil has a big email list, probably hitting your email list multiple times to get signups, but you're also driving more paid traffic and that's how you get more new fresh blood into the funnel.
