Eric Siu shares how he grew a podcast to 70M downloads. Focus on learning over early metrics, watch your unsolicited response rate, repurpose episodes into short clips, find a differentiated format like his 5-minute daily show, and maintain strict consistency. He's published over 2,000 episodes.
Here's how I got over 70 million podcast downloads over the last 10 years of doing it. It's one of the most rewarding things that I've done, but it's also one of the most challenging channels to grow at the same time. Number 1 is when you start out, aim for the rate of learning. So if you're having great conversations or if you're learning a lot, then it's worth it to keep going. Had I focused only on the downloads, I would have given up in the first year. I would have given up in the second year, probably would have given up on the third year as well. Number 2 is also aiming for your URR, which is your unsolicited response rate. So these are people every now and then they're commenting saying, hey, this is really good. I don't know why you're not getting more downloads. That's the thing that will keep you going because you're not going to get a lot of downloads out the gate unless you're a big name already. Number 3 is to repurpose your content. Use the podcast as a pillar piece of content and then repurpose it into different forms such as short-form video. Number 4 is to zig where other people are zagging. Marketing School is a daily marketing podcast that's only 5 minutes. Number 5 is to stay consistent. We've done over 2,000 episodes for Marketing School. We've never ever missed a day at all. Same thing with my other podcast. So,
