How to Get a 5 Figure Marketing Job - Marketing Career Guide

In this clip, we're gonna talk about how you can make 5 figures a year, 5 figures a year doing marketing. But before we do, before we do, if you enjoy clips on marketing and entrepreneurship, don't forget to subscribe at whatever channel you are coming from. If you're coming from YouTube, don't forget to subscribe and hit the bell button if you wanna hear more from us. And I know you do because I think you're beautiful. All right, so let's talk about this. So how do you get started first with marketing? How do you get your first 5 figures? So, I'm going to share a story here where I first got started with marketing. I remember when I first started, when I first came out of college, this was when the financial crisis hit already and I graduated from a decent school. Uh, I went to UC San Diego and, and you know, I thought, oh, for sure I'm going to make at least, you know, $40,000 or $50,000. Guess what? I got rejected everywhere. Okay. Rejected everywhere. And the best job I can get was doing data entry and I was making $32,000 $32,500. Okay, so there's a little $500 right there. So $32,000, $32,500. That's how you say it. And my mom kind of laughed at me and she was like, oh, okay, at least you're making some money now. And you know, that was all the money that she invested into me, you know, going to school and all that. Um, that was the return, um, or at least the return that I saw from all that education. So the very first thing is this. Everything I learned around marketing, I did not learn in college. Everything I learned that I think was actually probably the most valuable to me came after college. The one thing that you have to do is you have to be very hungry, okay? And you have to constantly be educating yourself. That's how you're going to get good at marketing. Honestly, it didn't take me too long to get good at marketing because what happened was I got it. I got an internship, it was an unpaid internship and, um, while I was working my full-time job. So basically I would go to my full-time job, be there, Wake up at like 5:00 AM, get to the office, which is actually a couple blocks away from here in downtown LA. Get there at 6:00 AM, and then I work till 2:00 PM, and then I'd be home in Arcadia, which is where I grew up, still living at home at the time. And I would work, uh, well, I'd get back at like maybe 2:45, 3:00 PM, and then I would basically study, you know, sure, I'd eat and all that, but I would basically study marketing stuff and do my internship. Um, and I got so into it that I basically would go till like 11:00 PM or 12:00 AM. And that's because I really enjoyed what I was learning. So, you know, if you want to get good at marketing, want to get sales or whatever, get good at sales. If you're actually, if you actually enjoy it, just keep learning and eventually you'll get good. In less than 2, 3 months or so, I went from my dead-end job and then I actually ended up moving over to a better paying job. So I went from $32,000, uh, $32.5K to $50K. And then from there, uh, I found that, you know, I learned a lot maybe in a month or two, but then I realized that, um, There was more for me to learn. And so what I kept doing was I kept chasing the next, I kept chasing the next opportunity. So when I saw, when I saw something else that was good, I would look at it, saw something else that was good, I'd look at it. Eventually, I think in the first year, so this is when I was maybe, God, I think I was 25 years old or so. So in the first year I went from knowing nothing intern level and then I became an SEO strategist at a company called Break Media, which is now known as Defy Media. Basically my salary jumped up all the way to about $75 grand or so. And from there, I actually got fired because they found out that I was trying to start a business on the side. You know, they pulled me aside, they showed me a printout there, and they said, look, you know, we think you're a nice guy, but we're gonna have to let you go. Okay. And then, you know, I didn't even try to fight it. Probably could have fought it. Not worth it to fight it. So here's the other thing. If you end up getting fired, there's probably a reason for it. But, you know, look within. If it's you, it's you. If it's not, well, I don't know, maybe fight it. But for the most part, people have deep pockets, it's hard to kind of sue people. So anyway, I'm going beside the point here. My point here is I started learning marketing first. Okay. Um, took an unpaid internship. So this is dead end job, completely stuck and didn't know what I was doing and got an unpaid internship. And then I leveled up, started working somewhere, and then quickly I learned as much as I could. And then I moved on to the next opportunity where I felt I could learn more. Um, and then I continued to grow from there. So that's why with my company right now, I'm so, kind of vigilant about people learning. Once you feel like you stop learning, then you know, there's no, like people start to get unmotivated, right? So that's, that's kind of one of the most important things. So if you feel like you're learning, if you feel like you're continuing to get better, you should have no problem going from, let's say, working an hourly job or getting, being unpaid, you know, up to making $75,000, $80,000, $90,000 or so. At one point I was working on, um, Elance, which is now known as Upwork, and on Upwork, I was doing freelancing work for people. There's a company in Philadelphia, a t-shirt company, and I was doing consulting work for them and they actually offered me a 6-figure salary and they offered me some profit sharing in the company as well. And for me, I just didn't want to move to Philadelphia. I really enjoyed my life. And so sometimes it's not all about the money, but if you continue to learn, you should have no problem going from, uh, Zero to eventually hero. You can make a good 5-figure salary. All right, so I want to go a little deeper on this topic, so check this out. Now let's say hypothetically you're looking for a job right now. You know, you might have your side gig right now, but you're still looking for a good paying job, which is completely fair, right? So the tactic I will give you is something that I learned in the past where if somebody asks you about your salary, you don't ask your salary history. You don't give it right away. You say, hey, I'm happy to talk about that. I'm happy to talk about what I'm looking for, but I need to understand the roles and responsibilities a little more before I can give you that answer. It's counterintuitive to me and I know that tactic. I understand what that tactic is, you know, when somebody is using that tactic on me, but it does help you with negotiations. I've used that in the past when I've applied for other jobs and it's worked really, really well. So just bear in mind, you know, you're playing a positioning game. It's a negotiation game, you know, on if you're looking for a job and then you also, if you're on the employer side as well. So I'm gonna give you a couple of things that you can do to get started with marketing, get better at marketing in terms of the trends. What are, what the best people are reading? If you're kind of more beginner to intermediate, HubSpot Academy, their blog is really good in terms of getting started with marketing in general. I also like quicksprout.com. Quick Sprout actually has a little university that you can sign up for free. Those are just a couple of things that you can do for kind of beginners. And if you're looking for communities, there's inbound.org and there's growthhackers.com. Smart people posting articles all the time, they're getting upvoted, downvoted. And then also if you're looking to kind of get better at SEO, you can check out Moz. And then there's also backlinko.com. And then if you really enjoy podcasts, there's a Daily Marketing School podcast. Uh, I do with my cohost Neil Patel and we've done over 600 episodes now. So every single day you get a new one. If you're more interested in how entrepreneurs grew their businesses, you can just listen to Growth Everywhere. So those are just a couple of ways you can get started. And then if you're looking to do more kind of, uh, advanced marketing or get better in an advanced way, check out reforge.com. Reforge has really good kind of advanced in-depth articles around marketing and it talks about kind of, you know, things such as retention, onboarding, churn, and then all these different case studies. Sumo.com has a really good blog as well. The final thing I'll recommend is I like going to conferences, and the reason why I like going to conferences is not so much the actual material, but when I go to conferences now, it's to build relationships with really smart marketers, and sometimes they'll share like a really helpful nugget that you otherwise wouldn't hear elsewhere, because marketers keep their secrets really close to their chest, but when you're talking with them, you build— you're building friendships, it's gonna slip out, and people are always trying to kind of one-up each other all the time. They're always trying to level up over each other, okay? So that's a good way to kind of stay sharp with marketing trends. Also at the same time, we're doing our own marketing program too. So if you want to check it out, you know, we have a, we have certifications coming, we have a bunch of stuff where we're packaging things together to make your life easier because we've gotten so much great comments around marketing school and then all the other content that we put out. I hope you enjoyed this video, but we got more for you. We got more for you. This is just one on 5 figures. If you want to learn how to make 6 figures and you want to learn how to make 7 figures when it comes to marketing, You've come to the right channel, all right? So don't forget to leave a comment below and check out the next video. Hopefully the next video is gonna be the one on how to get to 6 figures as a marketer. And then, and then don't forget before you go to subscribe and hit the bell button if you're on YouTube or whatever channel you're on. Don't forget to rate, review, and subscribe. Helps us grow, it'll help you grow, and we'll see you tomorrow. Bye.