Eric Siu shows how to earn backlinks by creating infographics, images, and videos, then pitching them to bloggers and reporters. He recommends finding designers on Dribbble and Behance, using embed codes to make sharing easier, and cites Kissmetrics as a successful example.
Hello there. So, today we're going to show you how you can go earn backlinks using videos, graphics, photos, whatever you want to call it. This question was from Reena, and let's go. If you think about it, a lot of the web has a ton of graphics out there. If you look at Pinterest, for example, that's the most visual, call it a visual search engine, and there's a ton of infographics on Pinterest. If you think about going out there, getting an infographic done, I'm using infographics because that's the example I can think of. Infographics have done really well. As a matter of fact, if you listen to a couple episodes that I've done on the Marketing School Podcast with Neil, we talk about the effectiveness of infographics. They still work today. All you gotta do is go to a site like Dribbble, that's D-R-I-B-B-L-E.com, or Behance.com, go find infographic designers, pay them a couple hundred bucks, and then what you do is you add an embed code for your infographic, and then you reach out to people and then have them link to it. That's the easiest way of going about it. In fact, That's how Kissmetrics, which is one of Neil's companies that he co-founded, that's how they built a ton of links, made millions of dollars in sales, and they actually have their infographic section that's still active today. A couple years ago, I showed Neil something. I was like, hey, like, check this out. It shows that the— there's this one graphic that shows the top 3 results in Google need about 2,500 words or so. And he put that on his blog and it literally just blew up. I'm not sure if he cited it, but it literally just blew up and I saw that image everywhere after that. And that image became so popular that somebody else made a— did new research around that a couple years later. So oftentimes, you know, you— if one image is good enough, it's well-researched, it can stand on its own, and you reach out to a couple people and they like— you know, reporters or bloggers, they like to look smart. They're gonna put it up there, and then you just find one big person like Neil that has a big audience, and it's just gonna explode everywhere. All right, so you just learned a really quick way on how you can actually build more links using images. You can do the same thing with videos as well. Just make sure you have an embed code, make sure you have something that can stand on its own, and you are going to be able to explode your traffic. And by the way, don't forget to watch the next video and let us know how you plan to grow your traffic. Is it gonna be through video? Is it gonna be through infographics? Let us know in the comments. And don't forget to subscribe. Subscribe.
