Eric Siu explains how to book top speakers for free by building relationships over time. Give first, host dinners, make introductions, and speak for others. Ali Abdaal is an example of someone he connected with this way.
How do you get these best speakers for your events for free? Had you charged, had all these other speakers charged their normal rates, this event would've probably lost money. But because these are all friendships that I built over a lot, like I've known you for 14 years, I've known a lot of these people for a very long time, just from the internet, right? And we've done it for both sides. Like sometimes like I'll speak for free at their events too. I remember Ali Abdaal, he's doing a podcast with me. He's like, how do you build these relationships? By giving for a very long time, by throwing these dinners, connecting people together, making intros, not expecting anything back. And that's how you get the best speakers in the world for your events for free. But it's gonna take you a while.
