Eric Siu explains why LinkedIn is underused for client acquisition. Only 2% of LinkedIn users post regularly, so organic reach is strong and you don't need paid ads. Build a business by posting consistently and telling stories that matter to your audience.
You've been using LinkedIn all wrong. The reality is that only 2% of users actually post to LinkedIn. And when you look at another platform such as Instagram, you have 87% of users posting. So organic reach is really strong right now. So one thing you need to do is when you think about running ads on LinkedIn, don't even think about running them because they're super expensive. Instead, think about how you can tell good stories and hook people into the stories and then post consistently. The ones that are the most consistent, They've been able to build complete brands off of LinkedIn, and some people have built 7 or 8-figure businesses just off of leveraging LinkedIn.
