Eric Siu explains how to get free influencer promotion by creating shareable experiences instead of paying for posts. Host a podcast about creators' journeys, feature them on billboards they can photograph, or send customized cards they'll want to share. When you delight people, they promote you naturally.
So we're in a unique spot where if we do a good job serving our clients, they should share us naturally because that's their job. So we don't do paid influencer activations. We focus on what are the things we can do that make your life so delightful that you want to share it. Now you've mentioned podcasts. That's one great example. We run a podcast where we talk to creators and have 'em highlight the personal sides of their journeys because business and personal go together. They want to reshare those clips. Because they're really good. We featured creators on billboards, which they'll go fly out and take a photo of it because it highlights them as legitimate people and celebrities. We'll go and send creators very custom cool cards because it again becomes something to flex and show off. So that's how we think about getting that organic marketing in place.
