How to Get Influencers to Work with You #shorts

24 Jan 2022 · 1 min

Watch on YouTube

0:55

In this concise instructional video, Eric Siu outlines a practical framework for approaching influencers. He advises first identifying influencers whose interests align with yours by reviewing their social platforms. Next, determine how you can add value to them—whether through relevant content, mutual connections, or introductions. When reaching out via direct message, keep the message brief, specific, and focused on what the influencer gains, avoiding long walls of text. The overall message emphasizes relationship‑building fundamentals: understand the influencer, offer genuine value, and make the ask mutually beneficial.

Chapters

The very first thing that you can be doing, I'm gonna get right to the point here, is think about the different influencers that you can be collaborating with, okay? When you're thinking about working with influencers, when you think about reaching out to someone else, it's what are you doing for them? And then they can even consider even working with you, right? That's relationship building 101. Look at what they're interested in, okay? Look at their Twitter, look at where they're hanging out, okay? And figure out how you can add value. Or if you know people that are connected with them, you can always ask for an introduction there. That always works really well. And if you're gonna DM someone, don't even send like walls of text. A lot of people are sending walls of text right now. Keep it very practical, keep it short, keep it to the point. And if you're gonna do an ask, think about what's in it for them. Most people, 99% of people, they're like, oh, how can I get something without having made deposits into the relationship bank? So if you're gonna go find influencers, they're all out there, but you gotta think about how you can be very tactful in terms of how you're approaching these influencers, okay?