Eric Siu explains why controversial takes drive views. He argues that spiky opinions generate comments and clicks, citing the news adage "if it bleeds, it leads" and examples like Andrew Tate's rise through polarizing content.
Why a spiky POV will catapult your growth. Again, a spiky POV, also known as a spiky point of view. This is what's gonna help you grow. So number one, you have to be controversial. And what I mean by that is a spiky POV is something that not necessarily everyone agrees with. That's naturally controversial. What happens then is people are gonna disagree with you. The social platforms like the comments. More comments means that your post gets more love that way, and that's how you get pushed up. That's how Andrew Tate grew. Now naturally, if you're controversial, it's attention grabbing as well. And also at the same time, we talk about it causing dialogue. It's attention grabbing, which actually leads up to my final point around if it bleeds, it leads. This is a newspaper quote that's used often in the media where if something is vanilla, it's not gonna do that well. It's not gonna get clicks, it's not gonna get views. But if it has any sense of controversy at all, then it's going to get the clicks. Naturally, people are incentivized to drive clicks. So here's
