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Eric Siu explains TikTok tag strategy: skip the massive tags with billions of views. Instead, target moderately popular ones with a few hundred thousand to a few million views to actually get discovered.

Eric Siu explains TikTok tag strategy: skip the massive tags with billions of views. Instead, target moderately popular ones with a few hundred thousand to a few million views to actually get discovered.
It sounds cheesy, but tags still work. The key thing here is you don't want to go for tags that are too competitive. So in TikTok, if I type in a tag like millionaire or something like that, it might have billions of views, right? Ideally, you're going for something that has a couple hundred thousand views up to a few million. You don't want to go for the super competitive ones because you're not going to get seen. So make sure that you're using tags and picking ones that are not too competitive.