How to get most out of event

26 May 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "How to get most out of event" (created 2025-05-26) containing a short talk/monologue by a single speaker (labeled SPEAKER A). The speaker offers practical advice on maximizing revenue from conference appearances, sharing an anecdote about inviting VPs of marketing to a dinner that led to three deals and contrasting that success with the poor ROI of sponsoring a $75k booth at SaaStr. The excerpt focuses on event ROI and tactics for converting conference presence into deals.

Chapters

How you get the most out of speaking at a conference to get the most revenue. I remember there was an event that I spoke at and I invited a bunch of VPs of marketing to a dinner. And from that one dinner alone, we got 3 deals done. That works out really well. When we sponsored SaaStr, the booth, and no knock on SaaStr, I think it's a great conference, but spending $75 grand on a booth, bad idea. $75 grand? $75 grand. And we brought like 4 or 5 people with us, which is ironic because the year before I didn't spend anything and I was just by myself for SaaStr, we got 3 deals. And then the SaaStr one where I sponsored it, I got nothing, right? And again, no knock on SaaStr, I'm just saying we didn't do a good job there.