Eric Siu shares tactics for booking major podcast guests: send a detailed 50-question brief, hire a researcher to prepare, and offer to fly out and produce a polished episode. He landed top-tier guests using these methods over six months.
There's a big name that I'm reaching out to now. Everyone would know them, and he's a really hard guest to get on. I've reached out twice, he said no. So what am I gonna do? I'm gonna send him a list of about 50 questions. I'm gonna get a researcher to basically do the research beforehand, and I'm gonna write out 50 outstanding questions, and I'm gonna say, hey, if you come on, this is what it will be. And then I say, I will fly to where you are, and I will produce an absolutely beautiful set. And some of the people who we're getting 6 months in are people I never thought I'd be able to meet in my life.
