Eric Siu explains how TBPN, a podcast sold to OpenAI for $200M, engineered its format for clippability. The strategy: record 3 hours daily, 5 days a week, then treat clips like a slot machine. More raw material means more chances for viral hits.
TBPN is a 7K live viewer podcast that sold to OpenAI for $200 million because their average clip gets 257K views. Everyone's talking about the strategy. Here's the structure. Format is engineered for clippability. I would also say that when you do 3 hours a day and you do 5 days a week, this massive raw inventory is really important because to me, clipping is like a slot machine. I just look at it as you never know what's going to take off. When you create the conditions to make it more where you create more opportunities to get lucky, I think that's what they're doing, right? And that's why it pays off.
