A brand launched two months before this conversation through giveaways with partners, press coverage, and a Discord community. The founder's Twitch background was the hook. Active community management on Twitter and Discord drove the growth.
How did you guys launch the brand? Because it looks like you guys have been around for a while, but you guys just launched recently. So.
Yeah. So we announced it in December. So I guess about 2 months ago and, you know, we just, we announced it, we started doing giveaways with partners. We announced a Discord, we started building our Discord and we did a lot of press around it. People kind of joined because they were curious about, you know, like, oh, there's this, there was kind of a natural story, right? The founder Twitched back with this gaming product. And so, you know, that was like the hook. But then I think there was a lot of like community management engagement that we really focused on, like how are we building engagement around our Twitter and our Discord specifically to get people to participate? And that's really, really where we, where we focused most of our effort. And I think that paid off.
