Eric Siu shares how to use hosted dinners to build relationships and close deals. Start small if needed, curate guests at similar seniority levels, and stay consistent so people see you as a connector. He's done this for 13 years.
How to grow your revenues by throwing dinners, especially if you're in B2B. It crushes for closing because you're actually building relationships, and relationships go a long way. People remember how you made them feel. That is the saying. I've been doing dinners for a very long time, 13, 14 years or so. I'll give you a couple of things that work for me when I throw these dinners to have a good one. If you're gonna throw a dinner, always make sure that the people are around the same level because you can't invite like an intern and then invite like entrepreneur and then invite like a director. It just You're not gonna talk about the same things and people are gonna hate you for that. So you gotta curate a really good group of people, okay? Ideally, you're the one paying for it. The first time I was broke, so we only had a half-eaten bag of chips. They loved it. The key thing is the content. Make sure the topics are good. But if you start doing enough of these, people start to see you as the connector. And in the beginning, I used to split the bill. I just found it way easier to just pay for it. Also, if you're starting out, maybe you can't afford to pay for it and that's okay. Half-eaten bag of chips, right? So the second time we did it was I ordered Mediterranean food for everyone, right? Didn't break the bank, but at least it was a nice move from my end. But you gotta start somewhere is my main point.
