Eric Siu tests different promotional offers to boost cash flow. He compares 5% versus 10% discounts, free shipping versus minimum order thresholds, and monthly giveaways worth around $2,000. Giveaways drive sign-ups but lower the average value of each subscriber.
How often are you testing the offers and like what are some examples of the offers? So on the commerce side, we'll just test really basic things like 5 versus 10% off your first order or free shipping on your first order instead of there being a free shipping threshold. On the blog, we are testing right now like rolling monthly giveaways 'cause we have a whole suite of products that we develop now, right? And so let's say we have a new launch coming out in April and we're gonna test just giving out a fully built out kit of that particular product. It's probably like $2,000-ish value. The problem is like that opt-in rate is higher, but the incent of a giveaway makes the average subscriber lower, right? And so it's always a trade-off, but that's what we're working on right now. Got it.
