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Eric Siu looks at Colin and Samir's 43-minute average view duration, more than double YouTube's 20-minute platform average. He extended his own podcast interviews from 5 to 15 minutes after seeing viewers prefer longer, deeper content.
Eric Siu looks at Colin and Samir's 43-minute average view duration, more than double YouTube's 20-minute platform average. He extended his own podcast interviews from 5 to 15 minutes after seeing viewers prefer longer, deeper content.
There's a channel called Colin and Samir. They do a lot of interviews with creators, right? Their average view duration is 43 minutes. On YouTube, it's usually about 20 minutes or so. So 43 minutes is a lot, right? So now I'm like, okay, how do I stretch my podcast interviews longer? This podcast used to be 5 minutes and we're now at 15 minutes now. But people are like, dude, I'm loving the long-form format. I love this. Clearly you guys know what you're talking about, blah, blah. I'm like, oh, this is good. Dude, we know more than what we're just talking about. Look at our style. We both are wearing the same jacket too. Dude, Neil copied me. I wore this first today, this morning. What time did you wake up at? Well, I bought it over a year ago. When did you buy yours? Subscribe to us. on YouTube to see our fashion stuff.
