Eric Siu breaks down how to actually learn marketing now: follow short-form creators like Alex Garcia, subscribe to Marketing Brew and The Newsletter Operator, join Slack communities and paid workshops, listen to podcasts instead of books since they age faster, and be specific about which resources you pick instead of generic advice.
We're going to tell you how to learn marketing in 2025. I think one of the best ways to learn marketing— there are a lot of great creators, short-form creators on Instagram, for example, right? You have Alex Garcia. I think he's fantastic. There's a couple of good newsletters out there. There's Marketing Brew, there's The Newsletter Operator, which is a community, for example. There's a Slack community, right? I think it's worth it to pay for these to learn because everyone's teaching each other. There's workshops every week. They bring in guest speakers and all that. Plus you learn from other people and building your network. I think especially if in your early 20s or so, you're going to learn a lot that way. I don't think books are the way because by the time a book is out, it's already outdated, right? So I think it's best to listen to podcasts. There's Marketing Against the Grain. There's this podcast. I'm just name-dropping a couple people. Don't be like one of those weaklings that appears on an interview, for example. And when you get asked the question, how do you get better at your job? It's like, oh, you know, I just read blogs and I listen to podcasts. I'm like, okay, what do you listen to? And they can't give any answers. Don't be a weenie.
