How to make a sales funnel that converts loyal customers

In this video, we're gonna talk about how to make a sales funnel that converts loyal customers. My name's Eric Siu, and I'm here to show you how to grow your business. So, first and foremost, why is a sales funnel important? Just think about everything. When you visit Amazon, for example, or Zappos, for example, that's the top of the funnel. You haven't bought yet, and you start to go to a product page, and then you start to go to a cart page, and then you finally buy. You're going down a funnel. Sales is no different. AIDA, Awareness, interest, decision, and action, right? You're taking people through a funnel. And in this video, I'm gonna have Raghav, who's a stud with funnels. He's gonna guide you on how you can make that sales funnel that actually works for your business.

Hey guys, I'm Raghav. I'm gonna talk to you a little bit about how to construct a sales sequence, an email marketing sales sequence. The examples that I'm gonna give today are based on our hiring product. So we have a course called the A-Player Hiring Blueprint. Um, that's being sold through a 6-day email funnel. So I'm going to break down each of those emails and how we went about constructing those and how you can apply that to your business. So to give you some quick background, what a sales sequence is, a way for you to turn your email subscribers into paying customers. Depending on what your business is, that might be a little bit different for you. So if you're a software company, that might be taking your email subscribers and turning them into free trial users. If you're an e-commerce company, that might be taking your your subscribers that opted in for a discount code and getting them to buy a specific product. If you're an agency, that could be taking your subscribers and getting a free consultation from them. The first step of the email sequence here, which is actually taken from Jeff Walker's Product Launch Formula, is a quick question email. So in this email, you essentially want to give them what they signed up for. So usually whenever you collect an email address, you're gonna, you're gonna get that email address in exchange for some sort of opt-in. So a webinar, a video, a PDF, something along those lines. And then after that, you're going to ask them a quick question about, uh, the biggest challenge that they have around the topic that you are talking about. If you're, say, selling sales software, then that might be, you know, what's your biggest challenge around growing a sales team? In our case over here, uh, we said over the next few days, I'm gonna send you one quick email a day with free material that you could use to find and hire A players. And the question was, I want to make sure that the content that I send you is as good as possible. So what's the biggest challenge that's keeping you from hiring A players for your company? And we actually prompted responses for that and we read every single email that we got. That email, uh, serves as a couple of things. First of all is to give them the lead magnet, but also it serves to inform the rest of the emails that you have in your funnel because a lot of the emails that you send out are going to be based around the challenges that your subscribers have. The second email of the funnel for us was called the Asian Parent Strategy. That was the subject line. The point here is the second email usually is a free content email. So you're gonna send out a piece of free content that shares some sort of tactic, some sort of strategy that your subscribers can use to solve a problem around whatever they're having. In our case, what we sent out was Elon Musk's number one hiring strategy secret. And the story that we told around that was that Asian parents have very high standards for their kids. So these entrepreneurs that are trying to hire A-players should not compromise their standards, just like an Asian parent would not compromise the standards for their kids. You can see how these tactics and these videos and these opt-ins are kind of baked into nice stories. So that's something you'd also have in your email funnel. Uh, the next step that we had in our, in our sales sequence, uh, was a subject line called Killing My Business. And this was actually, A story of how our CEO, Eric Siu, had some challenges with hiring people in the past. And that kind of serves to show the audience that we've been in their shoes before. We kind of understand the problems that they're having, and we were qualified to teach them the solution because we've been there before. The next step after that is— was a subject line called The $500,000 Decision. And this is where we introduced our product. Once you've kind of given them the opt-in, you've given them the lead magnet, you've Showing them that you understand what problems they're going through, you've kind of built that authority and you've given them the free content. You've already started that relationship. Now you kind of have permission to introduce your product and how you can help them even further. So in this case, in this email, we, um, we talked about the table of contents for our product. So because we're selling a course, the feature list of our product are our table of contents. So we have the title, we have the subtitle, what they're going to get. Uh, stage 1, stage 2, stage 3, stage 4. At every single section of the course, we kind of break it down. What bullet points, um, what kind of videos we have in the course, what kind of content that we have coming up. So if you're a software company, then you know, this company, this email right here might be your feature list. If you're an e-commerce company, maybe it's your product specs. After you've introduced your product, now you have to address some skepticism that they might have around what you're selling. So in our case, that was a very long FAQ email. So the questions that we addressed here are, you know, things like, what is it? What's it going to help me with? What will I have to do to make the right hires? The next step after that is your expiration email. So this is, this is something that you would have to add to add some urgency, a limited time offer, a discount that's going to expire at a certain date. The last email that we sent out is a survey. What What you wanna learn is understanding why your prospects didn't buy. So you ask people, were you considering buying? What made you not get over that fence? Things like that. That's how you craft a 6-day sales sequence. Now go out and get some more customers.

All right, thanks Raghav. So if you enjoyed videos like this, we actually made a playlist on how to sell without being sleazy. So just click on the link and we'll see you in the next video.