How to Make Money in Affiliate Marketing WITHOUT Scamming

John Crestani explains why affiliate marketing has a sketchy reputation: malicious scripts, fake celebrity endorsements, and ads on porn sites damage brands and may be illegal. His approach is different: work with verifiable companies like ClickFunnels, get explicit approval for placements, and treat it as a real business, not a shortcut to money.
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Okay, so in this video, I'm again with John Crestani, master performance marketer, master affiliate marketer, and I wanna talk about the fact that affiliate marketing tends to get a bad rap sometimes and what people can do to get around it. So why in the first place, why do you think affiliate marketing gets a bad rap in the first place?
I think it gets a bad rap because some affiliates push it too far.
What are some examples of that?
Examples of people, people putting up ads where you click on them and it freezes your computer unless you like call a certain phone number. Because affiliates know like they can just like insert some JavaScript and like freeze your computer. And if they're being paid out to get phone calls to a company, they're, you know, they push the boundaries there.
Because they're so focused on the conversion. They just want to make money.
Or if affiliates are incentivized to get sales of certain product, they might make claims that are unwarranted. Like, you know, they might say something like, you know, oh, Dr. Oz recommends this, you know, this product. Dr. Oz, Oprah, and The Rock all recommend this product.
Rock.
So, you should buy it. And like people will buy it thinking those people recommended it and the affiliate will make the commission. But because the affiliate pushed a little too hard to get the sale and, you know, they basically did something that's unethical and irresponsible and Frankly, it's just illegal.
So what I'm hearing is affiliate marketers can sometimes push the boundaries so much that they can make a brand almost look bad. Basically, I can take a really good product and run it on like a porn site, and that can just totally destroy the reputation.
Or that, yeah. Or you could advertise in places the person doesn't want to advertise. You know, maybe there are people on porn sites that want to buy a product, but the owner of that brand doesn't want their product advertised on porn sites. That's a perfect example.
So how do people do affiliate marketing or performance marketing the right way? And the reason I say performance marketing too is because people are operating on performance, right? So how do you— you tend to do affiliate marketing the right way. So how do people do it the right way? The John Crestani way.
The John Crestani way of affiliate marketing. First, I would say work with companies that you trust. ClickFunnels is a perfect example. I trust ClickFunnels. You know, work with companies where you can look up the owner And the owner is a reputable person, an ethical person, a responsible person. I know I haven't met him but I know Russell Brunson and he's, you know, owner of ClickFunnels and he's great person. So, work with companies that you trust. And as I said, you could even make your own deals. Another way to do affiliate marketing the right way is, you know, make sure you have that dialogue. You know, make sure you have communication back and forth with whoever you're working with. If you're thinking about doing, you know, advertising on porn sites, for instance, communicate that. Say, hey, is this okay? But I think it's just really, you've gotta treat it like— you can't treat it like some sort of like get-rich-quick thing. You have to treat it like a business. You're working with clients. These affiliate companies are your clients, and you've got to have that 2-way communication.
Basically what I'm hearing is treating the client as if it was— you're part of their marketing team too, and you wanna do things that are kind of above water.
Exactly, exactly, exactly.
Great. Alright, so if you enjoyed this video and you want to continue to get better at marketing, make sure you leave a comment below. Let us know what you're going to do about this video and make sure you subscribe to this channel and also subscribe to John Crestani's channel as well.
Yeah, check it out. This guy is the master. Definitely learn from this guy.










