Eric Siu walks through four concrete moves to rank higher: target super-specific full-sentence queries, build bottom-of-funnel transactional pages, add niche comparison tables, and create free tools like calculators and audits that attract links.
How to make your website rank higher like the top 1%. Step 1, write for super specific searches. Target full sentence queries like best CRM for construction company with less than 100 employees. Search behavior is shifting to full sentences, so the more specific your content is, the easier it is for LLMs to cite you for that exact situation. Step number 2, build bottom of the funnel pages. In today's AI search game, bottom of the funnel transactional pages tend to perform better versus top of the funnel because top of the funnel keywords such as what are red shoes, it's getting eaten up by AI overviews. Step number 3, add comparison tables to your niche. Create comparison tables with you and your competitors and spell out who is the best for that specific segment for construction companies as an example. So you can have Salesforce versus HubSpot, Salesforce alternatives, and these versus pages, these alternatives pages, these comparison pages tend to do well when it comes to ranking in LLMs and ranking in AI search in general. Step 4, add free tools. Things like calculators, price estimators, audits, or simple planners that solve specific problems for your ideal customers always do well because they, one, they attract links, two, they get talked about more, and And it helps from a PR standpoint. It also helps from a link building standpoint. And these things tend to attract traffic for a longer period of time. Ready to optimize your content for AI search? Follow for more step-by-step examples of content that wins on LLMs.
