How to market your products and services like Apple.

23 Sept 2025 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "How to market your products and services like Apple." (created 2025-09-23) containing a short spoken segment by a single speaker recounting an anecdote about Steve Jobs and an ad-leader to illustrate the importance of a single, focused message in advertising. The excerpt is about marketing and advertising best practices inspired by Apple's approach.

Back in the day, Steve Jobs tried, he wanted in one of his ads to promote a bunch of different features, right? His ad leader was like, I'm not going to do that. So what he did with Steve Jobs in the room, he crumpled up a piece of paper and he threw it at Steve Jobs and Steve Jobs caught it, right? And then he crumpled up 5 pieces of paper, he threw it all at Steve Jobs and Steve caught none of them. He's like, that's an example of multiple different messages and you only want one message with your ads. And when I think the problem is Google has so many different things, you can't have too many because it starts to get too crazy and people start to forget.