Eric Siu breaks down personal branding into three parts: your origin story, your defining moment, and your transformation. He uses Elon Musk as an example of someone who mastered all three.
If you want to have a strong personal brand, you have to master the 3 parts of your story: your origin story, your defining moment, and how you've transformed. If you think about Elon Musk, his background being South African, coming to the United States, the defining moment for him, I think, is like when he bets all in on 2 different companies and SpaceX works and he gets the prize and he saves Tesla and it all works. But up until that moment, it's not clear. And now he's like the richest person in the world, having transformed.
