Eric Siu explains how to turn website visitors into revenue. He covers building lookalike audiences from your traffic, running personalized outbound campaigns, and using autonomous CRO tests. Single Grain's active loop targets a 30% conversion rate increase.
It's no longer just a brochure. Even if you look at it like a year or two ago, your website is like a brochure. But now because it can become like a revenue agent, whatever leads it has or whatever visitors are coming in, maybe you can spawn lookalikes off of it. Whoever's visiting, maybe you can figure out how to create, you know, customized outbound campaigns for these people, right? Yeah. Or you can like create these landing pages that are customized too. We're going to see a lot more of it. Like literally I have a loop running right now for the Single Grain website. It's running CRO tests every week. Basically I said, hey, raise the conversion rate by 30%. So I'll let you know in 4 weeks what happens, but it's actually doing it autonomously right now.
