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Two creators discuss how to evaluate thumbnail designers pitching their services. One designer worked free for a month, and A/B testing showed their visual improvements changed the channel's thumbnail direction.
Two creators discuss how to evaluate thumbnail designers pitching their services. One designer worked free for a month, and A/B testing showed their visual improvements changed the channel's thumbnail direction.
So people pitch me for thumbnails. Like, get into the nitty-gritty. If somebody's pitching me, like, how do I know what's good?
Okay, here's a good offer. There's actually a thumbnail guy. He's like, I'm just gonna work for you for free for a month. Here's an example of one. And if you like it—
Oh, see, like, they get it. They get it. So he worked for you for free. He did A/B testing of like how it improved after he changed the thumbnails. Yeah.
And they weren't necessarily even better performing. They just looked a lot better. And that totally changed our art direction for our thumbnails moving forward.
