How to promote a podcast and save time doing it

So today we're going to talk about how to promote a podcast. My name is Eric Siu. I'm here to help you grow and scale your business. So around scaling and I guess promoting a podcast, I guess scaling and promoting a podcast are kind of promoting it helps scaling it, right? So anyway, a couple of things. When you go about promoting a podcast, people forget about the basic stuff, right? So I'm going to cover the basics first because the basics are boring. So, you know, but you still have to do them, right? So social media, right, your social media channels, people forget to push to them often, right? So if you use a tool like Meet Edgar, for example, Meet Edgar is gonna allow you to schedule in perpetuity for the content that you're producing. So for example, if you're doing an interview podcast, you probably wanna make sure that you're scheduling them over time. They don't just expire once, right? Interview podcasts, these are story podcasts for the most part. People's stories don't expire like that. People's stories are evergreen, right? So, if you do have an interview podcast, that's a tool that can help you do that. Don't forget about your email list as well, right? So, using an RSS, blog RSS to your email feed, you can automatically push those podcast episodes out. Obviously, the more manual you do it, you know, the higher engagement that you're gonna get. So, those are kinda the basics, those are table stakes, right? Now, again, if you wanna figure out a way to automate it, semi-automate it, you can use a tool like MeetEdgar. If you wanna try to fully automate it, you can use Libsyn, which is the host that I use for podcasting, and Libsyn allows me to hook it in with YouTube, allows me to hook it in with SoundCloud, Facebook, Twitter, LinkedIn as well. It's gonna push to all these channels at once, right? And it's good because I don't have the time to post to all of those every single time, especially because Marketing School is a daily marketing podcast. You have 30 of those over the course of a month, I'm bound to forget it, right? The more you can automate things around this, the better. So using a tool like Libsyn's gonna help you automate it. Or if you don't have Libsyn, you can use a tool like If This Then That. You can set a recipe and automatically have things push out to your social media channels for free. So there's just a couple ways to promote. Now, one thing I will say is one creative example I can think of when it comes to promoting a podcast is Russell Brunson's Marketing in Your Car. You can go to marketinginyourcar.com. I'm not sure if it's still valid, but what he did was he took all his podcasts, archived them, put them into an MP3 stick, and he started driving paid traffic from Facebook to it. Now, what he did was he said if you wanted to get access to the MP3 stick, You paid $0, you pay $9 in shipping. Basically, you get the MP3 stick shipped over to you. It's in a nice box and it's in a nice branded or on a nice branded MP3 stick. You get access to all these MP3s, right? And a lot of people actually opted in for it. For every one person that paid for the $9 shipping to get the MP3 stick, he paid $15 for it. The cool thing is for every MP3 stick that he actually sold, he got subscribers for it. So you can use paid advertising to scale your listenership. I think today, even today, he's a number 10 podcast when it comes to marketing and business. So he's figured out a way to make it work. That's one creative way of doing it right now. Other creative ways is you can use a tool like Vyper. That's Vyper.io. Vyper.io. It's gonna allow you to run contests, right? So what one thing Neil and I are doing right now with Marketing School is we're offering a 90-day trial of Crazy Egg, which is worth up to $3,000. And all you need to do is go to singlegrain.com/giveaway to learn more. So you go there, you can actually get in for an entry, and you can actually, right after that, you can get in for multiple entries, right? So if you want more multiple entries, you can rate, review, or subscribe to the podcast. That's one way of promoting the podcast, because if you do that, then our podcast moves up in the charts. So paid advertising is a way that works as well. The last tip that I'll touch upon right now is kind of unintended. We have, for Marketing School, we have a show notes person that writes show notes for every single episode that we have. It gets auto-published to a WordPress blog that sits on marketingschool.io. That blog is actually gaining more traffic. We didn't build any links to it, it's just going up and to the right. So, you know, we know if we've put more time into it, we've focused on it more, SEO from that perspective helps. So if you have a show notes person, make a WordPress blog, have the, you know, have that, all that content being pushed out automatically to the blog, And you're good to go. So that's just, those are just a couple ways to go about promoting your podcast. You need to promote your podcast just like how you would promote any piece of content as well. So, if you're tired of not collecting a paycheck, if you're tired of not growing anymore, all you need to do is hit subscribe and we'll give you more tips to grow. See you in the next video.