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Eric Siu explains how to promote NFTs on Discord: build a strong community, hire experienced managers, offer token or whitelist incentives, and use a project manager to coordinate everything. Differentiate your project from others.
Eric Siu explains how to promote NFTs on Discord: build a strong community, hire experienced managers, offer token or whitelist incentives, and use a project manager to coordinate everything. Differentiate your project from others.
Look, when you think about promotion with your NFTs, you got to think about how is this going to stand out from all the other projects that are out there? What value can you add to your project? What's so special about your roadmap that makes it worthy of consideration versus all the other projects that are out there? VeeFriends has done a really good job with Discord. I think CyberKongz has done a great job with their Discord as well. Building up that Discord community is super, super important, right? And so this is not marketing 101 where you're probably going to run like a bunch of ads to this stuff. It's really leveraging The clout of other people, and it's leveraging the community that you're able to build up with Discord. With Discord, what that requires is that you are hiring experienced community managers, ideally people that have worked on big projects. And it's not maybe just one person, it's probably like 5, 10, 15 people or so. And if you can get them some type of upside, maybe you can get them one of your tokens, get them onto the whitelist as well, then that's going to be special, right? And so you're going to need community managers. You're also going to need a project manager for all this stuff as well. And that's going to end up going a long way.
