Brett Malinowski makes NFT videos with almost no prep: coffee, a natural idea, a few bullet points, then he records. He keeps videos around 15 minutes because YouTube favors longer content for ads, and viewers want useful information over polish.
Mine are actually really just off the top of my head. Like, I'll just get an idea in the morning when I drink a cup of coffee. I'm like, all right, I'm just gonna go. And then I just start talking. I might have like a few points that I wanna go off with a tab on my screen, and then I'll kinda like segue into it. But for the most part, it's just like whatever I'm feeling that day, I kinda go on rants. And I really believe that like most people are here for the content. Like, you don't need any real fancy editing or fancy visual effects. If what you're saying is helpful and valuable to people, they'll listen. And so, yeah, that's kinda been my philosophy. I try to go for that 15-minute range just for the YouTube algorithm. They can put more ads in your video I think they like that. So I always try to go for viewer retention, and that's kind of my thought process behind it. Cool.
