0:21
Eric Siu explains two ways to cut client churn: sell multiple services so customers have more reason to stay, and keep your product and service good enough that they want to.
Eric Siu explains two ways to cut client churn: sell multiple services so customers have more reason to stay, and keep your product and service good enough that they want to.
Here's how you actually reduce churn. What is that argument? The way that you ideally reduce churn is you sell multiple services to your customers. They stay way longer. Yeah. So this concept is known as switching costs, right? If they have a bunch of services that are going pretty well, they're not likely to want to switch. Like even if someone offers something better in one area, you have the whole suite, so you're likely to keep them longer. So it just comes down to having a good product and a good service at the end of the day.
