Eric Siu discusses using AI to reverse-engineer viral channels by automating clip extraction and creating standard operating procedures. The conversation weighs mass-producing content against spending human hours refining outputs for better long-term traction and revenue.
I want to call out the fact that I can literally just take a channel, reverse engineer it, and then it creates a process and it dumps all these clips in here. I sent it to the editing team because like if we made like a highlights channel, your highlights channel, my highlights channel, whatever, it's not— if you have the AI doing all the work, it kind of just doesn't matter, right? So because it's a channel that's not affecting your main one. And so it basically creates an SOP for me. And then I'm like, the fact of the matter that you can sit on your couch and do this, reverse engineer something, have it tie into your goals, and have it do the work and like gift wrap it for you. That to me is the unlock here.
Yeah, I think the technology is amazing. The cool part about this is you can take this and you can improve upon what was done with that strategy. Because as Eric agreed to, and Eric knows this, and just like I know this, we've both been doing the marketing game for a long time. Typically algorithms hurt you if you just keep pumping out crap. I'm not saying that content that he's pushing out is crap, but if you're putting out 80 videos a day or whatever the number is, it's hard for every single one to be amazing in quality. So if you can take that strategy and take some human hours, call it even like an hour, 2 hours, and fine-tune it a little bit. Like Eric even mentioned when he was showing me his, I'm assuming he's not using the same description over and over again, right? It's more of a fine-tuned version. So then as you start adjusting, you can take a version that maybe I, I wouldn't say Hormozi's spamming, he's just mass producing. I would consider it quote unquote some AI slop in theory. If you produce a higher quality version of it, you can actually do something that can gain long-term traction and potentially even drive revenue from it.
