Eric Siu visits Deliciously Ella in London to show how a personal brand can drive sales. He talks to startups at incubators in London and Paris about branding, and reflects on how generic advice often misses the mark for specific industries like mobile gaming.
So I actually haven't turned on the vlog in a couple days, but we're in London. Leaving hotel and going back to restaurant Deliciously Ella. And what I think is interesting, that restaurant, I actually found this girl a couple years ago when I was interested in studying kind of like veganism and vegetarianism, I guess. And she's built herself a brand, which I talk about like Being able to build yourself a brand first is powerful because then you can sell whatever you want afterwards. You know, my point is once you build a brand like Growth Everywhere, first two years I didn't sell anything, and then people started sending me emails asking when I would sell them stuff, and I thought that was interesting. So this girl, she built herself a brand on YouTube and Instagram, has really good looking food, good pictures, good content. By the way, like adjusting to London. Like having to look right first and then look left before crossing. It's kind of new. We walked by this restaurant yesterday and we saw across the street that she had a restaurant here, Deliciously Ella. She has like soap too, like cooking books and all that kind of stuff. So you just kind of level up from the next step on and on and on. So if you want to listen in, Neil and I, we talk about the power of brand and how Google's Eric Schmidt talks about how there's like a cesspool of crap and how brands are the ones that truly stand out. And that's what she was able to And I think that's powerful. We are on our way now to speak to a group of startups. It's this incubator that's based in London, Paris, and France. So we did it earlier this week. I landed— left on Thursday, landed on Friday. And then on Friday I was on like 2 hours of sleep, went straight into the talk and did the talk. Spent about 2 hours there hanging out with startups. Yeah, I'm just making sure I don't die. How are you guys? Guess where we're at? It's Berlin. It's like everything's different, right? Because they're mobile gaming. It's like all the stuff I talked about during lunch actually doesn't apply to what they are. So a lot of the advice that you can't really—
