How To Source The Biggest Marketing Deals

Neil talks about landing massive marketing deals through C-suite networking and pursuing 8- to 9-figure opportunities. He uses Claude to automate parts of his workflow but draws the line at letting AI send outreach messages for him.
Chapters
Because you can just be forever pestering this thing on whatever you want because it's basically a duplicate version of you that has all memory of you and how you act. So what Eric's talking about here, and I don't want to give specific examples, him and I were talking on the phone a few weeks ago and we were talking about AI and AI fluency, and he was being like, Neil, you're going to adapt AI really hard for what you do every single day. So I broke down to Eric what I actually do every single day because we're friends and we talk. He knows my business, I know his business, but he didn't specifically know exactly where I'm spending majority of my time. He kind of had idea, but he didn't know the full picture. So when I was talking to Eric, I was breaking down how I spend my time networking with really large corporations, C-suite, and getting in the door to try to pitch large deals. When I say large deals, sure, sometimes 7-figure, but I'm really trying to focus on 8-figure and 9-figure deals because they really move the needle for me and most organizations. And when Neil says 9 figures, 9 figures in revenue for his company. Right. So for me, that's a lot of money. Like you can close one deal potentially makes you $100 million bucks in revenue, that's a lot. Oh, let me automate as much of this possible with Claude. And I do agree that you can automate a good chunk of it. The part I'll never let Claude or anyone else do is actually send out the messages on my behalf.










