Eric Siu explains why facial expression matters on TikTok. A UC Berkeley study found creators with more expressive faces get more follows and likes. Siu shares how he went from stiff on YouTube to learning to relax and use his voice and face to build trust.
A recent study at the University of Berkeley that actually studied TikTokers showed that the people who had the most expression on their faces got more follows, more likes, and more views overall. I know it can be a little scary sometimes, like if you're first starting out. I remember when I started on YouTube, I wasn't good. I was like too stiff and professional. I felt like I was on a TV show and I was just like sitting there giving my advice. And it took me like years to just relax into it. But once I did, I wasn't afraid to start making expressions and use my voice and face. It just shows the importance of being able to emote and how that actually captures people and brings them in and allows them to trust you. I think that's so important.
