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Eric Siu explains why multitasking kills productivity and how to protect your focus. He recommends using an incubator, like a Google Doc or notebook, to capture ideas so they don't derail your current work.
Eric Siu explains why multitasking kills productivity and how to protect your focus. He recommends using an incubator, like a Google Doc or notebook, to capture ideas so they don't derail your current work.
You are working on multiple things, so how do you stay clear? It's knowing what's most important and being willing to put aside what's not. So, for example, we have a project that we're bringing to life right now, and there's other things that are kind of hanging out in the wings. Mm-hmm. And I'm really happy to just say, nope, it's not your turn yet. I mean, most entrepreneurs are gonna come up with ideas in your sleep. That's how all of us are wired. Have a place to put them, like a little incubator. Mm-hmm. It could be a Google Doc, it could be a notebook, it could be someone on your team that kind of holds them for you, for lack of a better word, and says, I got it. We're gonna write this down. We're not gonna work on it right now. It's not gonna go anywhere. We're gonna write this one down. So that you can focus and get this thing done. That's how we do it.
