Eric Siu walks through how Single Grain tracks leads without relying on pixels or cookies. Capture the first and last URL, ask inbound leads directly how they found you, record their search terms, and survey your email list for historical data. These methods fill the gaps when traditional tracking breaks.
5, 10 years ago, everyone's like, everything's going digital. You have to be able to track everything. The reality now is things are becoming less trackable. What you could do is you could, for example, when we have a lead that comes in through the Single Grain website, we'll ask them, hey, how did you hear about us? Where did you come from? We'll also see the first URL, which is where they came in from. We'll then also see the last URL where they actually filled out the form. So we're looking at first and last touch attribution, but then we're also asking which search term they put into whatever platform they came from. So we're trying to get that qualitative data. And then let's say you have people on your email list as well. You can also survey this list and say, hey, where did you first hear about us? Us. So there are ways for you to capture your audience. Like when the leads are coming through, you can just capture that data.
