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How to split equity among your team. One example: the Boring Marketing team holds 50% of the company. That much ownership aligns incentives and drives performance, even though it can make other team members nervous.
How to split equity among your team. One example: the Boring Marketing team holds 50% of the company. That much ownership aligns incentives and drives performance, even though it can make other team members nervous.
How do you structure equity? Is it— are you doing 10%, 20%? The Boring Marketing team owns 50%. One of my team members was like, that's a lot. Like, why are we doing that? You know? And I think one of the reasons why it's winning is because of how much that team is incentivized.
